For the announcement of Vince Gilligan’s new series, we popped up at San Diego Comic-Con with pre-licked donuts for everyone to enjoy.

We dropped a mystery countdown on Youtube the week of the event and doubled down on the mystery by popping up at Comic-Con with a completely unbranded donut truck fit with a countdown clock. When the clock hit zero, Vince Gilligan and Rhea Seehorn came out to reveal the series title and pass out donuts.

Role –
Creative Director

Photo/Video –
ThinkJam