To kick off season 2 of The Buccaneers, we threw a party in NYC for cast, creators, and fans. And we brought the experience to social in real time. We captured and posted live content with an editorial eye. Crafted, cinematic, and true to the Apple aesthetic.

Our on-the-ground approach drove massive amplification from talent, generating 56 stories, 12 in-feed posts, 700K engagements, and a 15.5M reach within 24 hours.

Role –
Creative Director

Photo/Video –
Matt Weinberger, Alex Tepper