To celebrate the 2025 Emmy’s, we threw an afterparty — complete with an on-site photo studio to capture the night’s biggest moments.

We partnered with the Shot on iPhone team to capture all content using the unreleased iPhone 17 Pro. Capture included a selfie with Tim Cook, behind the scenes sizzles, and talent photo and videos.

In just 72 hours, the campaign generated 1.39M engagements and reached 23.4M users. Talent, content creators and press amplified the moment even further, reinforcing the cultural impact of Apple TV

Press Release

Role –
Creative Director, Social Brand Strategist